A Few Career Highlights Biography Quick Summary Click Here

After some time living with my Dad in Miami I attended a college and then the State University at Stony Brook where I had a double major, Economics and Sociology. Throughout college, I had my own swimming pool company from which I made the money to live and employed many of my college buddies during the summer, utilizing the skills I had learned as a boy.

Suburban Pool Service

In my junior year at Stony Brook I created Mr. Vitamin Stores, the first of many successful businesses in the Retail Products Industry. The Mr. Vitamin store that I began in my junior year was the forerunner to the Sports Nutrition Distribution Company, Sports Supplements (a phrase that we coined). Ultimately we had 30 state locations throughout the US

Over The next few years, I developed American Body Building Products, the company that I have become most known for and that pioneered many sports nutrition bars, drinks and supplements. Joe Weider (of Arnold Swarznegger,  Muscle & Fitness,  Flex,  Shape Magazines fame) liked me and my company and purchased it, making me executive VP of his firm.  I had a 2nd home in Park City, Utah while at Weider.  Ultimately I was bought out and returned to My Lighthouse Point Florida home full time.  ABB Products I developed and sold Pasta Chips to Publix and other major chains, along with numerous other product development projects.

After my Weider agreements expired, I developed the VHT line of products with Hal Katz from Natures Best. He also bought me out a short time later, winding up 20 years in the Food, Beverage and Nutrition Industry. I have done a number of consultation projects since then, but never returned full time. VHT stands for Van Horn Technologies. My full given name is James Van Horn. VHT Products

		Once again living full time in  Lighthouse Point Florida, I began my consulting and marketing firm Techkraft which we still maintain today. It has been expanded to include Search Science Online Advertising, specifically targeting Google Adwords and PPC (Pay Per Click) vendors.
			Advertising-Marketing-Consulting
			During my time  at Weider I had also begun racing boats at a professional level and then opened Jim Horn Powerboats, a dealer for Fountain, Velocity, Hustler and Velocity Powerboats on Federal Hwy in Lighthouse Point. A crash in the Fountain Flyer, (above) just prior to the 2000 season cooled me off to the boat business, which I had found wasn't all that profitable anyway. By 2002 I was no longer in the boating business, but continued consulting on many various business projects.

After a trip to Europe we opened a restaurant which ultimately became Orsini's Grill (named for my wife's family ("The Orsini") We had a lot of fun and made money at Orsini's which became well known for the Healthy Italian Food we served. We sold out to the landlord and moved to Palm City Florida in the spring of 2005.

These days I am doing Business consulting for small and medium size businesses. I have done a number of different projects and have a select group of regular customers that I do marketing and consulting for. We have been focusing on our Pay Per Click Business with Google and have helped a number of local people do start-up businesses. The Business of America is Small Business and I know it well.   I decided to put this page together because, while there are a hundred more projects that I have worked on.  I wanted to project my familiarity with many aspects of business, that I think is missing in Washington and certainly is not part of the lawyer-Career Public Servants that we keep sending to Washington.

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